Business IA – How has LEGO adopted specific marketing techniques to appeal to more mature audiences through its Icons theme?
Table of Contents 2 Introduction 3 Methodology 3 Exploration Marketing Strategies 4 Perception Mapping 5 Conclusion 8 Citations 9 Introduction LEGO is a Danish toy manufacturer founded by Ole Kirk Christiansen in 1932. It is one of the most recognizable brands for children and adults alike, producing brick sets praised for their quality and creativity….